A Study of Analyzing the Selection of Promotion Activities and Destination Attributes in Tourism Industry in Vietnam - From the Perspective of Tourism Industrial Service Network (TISN)
ثبت نشده
چکیده
In order to explore the relationship of promotion activities, destination attribute and destination image of Vietnam and find possible solutions, this study uses decision system analysis (DSA) method to develop flowcharts based on three rounds of expert interviews. The interviews were conducted with the experts who were confirmed to directly participate or influence on the decision making that drives the promotion of Vietnam tourism process. This study identifies three models and describes specific decisions on promotion activities, destination attributes and destination images. This study finally derives a general model for promoting the Tourism Industrial Service Network (TISN) in Vietnam. This study finds that the coordination with all sectors and industries of tourism to facilitate favorable condition and improving destination attributes in linking with the efficient promotion activities is highly recommended in order to make visitors satisfied and improve the destination image. Keywords—Destination attributes, Destination image, Decision system analysis, Tourism promotion
منابع مشابه
An Application of Ahp Approach to Investigate Tourism Promotional Effectiveness
Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism ...
متن کاملA Progressive Multilevel Model for Selecting Medical Tourism Destinations: A Qualitative Study
Introduction: The overall objective of this study was to design a progressive multilevel model using the Delphi method for selecting a medical tourism destination which includes three levels of decision making: the destination country, then the destination city, and finally, the healthcare center in the selected city. This model can be used as a new area of research for further...
متن کاملAn Entropy (Shannon) Based Approach for Determining Importance Weights of Influencing Factors in Selecting Medical Tourism Destinations
Introduction: Medical tourism is currently accepted as a developing industry. It describes the act of leaving home for treatment and care abroad. There are several factors that influence choice of destination for patients in medical tourism. Identification of these factors and prioritization according to importance weights could help international healthcare providers develop t...
متن کاملFactors Affecting Destination Choice in Medical Tourism
Introduction: Although many factors can affect the choice of destination in medical tourism, some factors are indispensable to medical tourists and medical tourism. The aim of this study was to analyze important factors affecting the selection of a destination by potential medical tourists. Methods: This descriptive, cross-sectional study, conducted in Tu...
متن کاملLeaving Light Footprints – the Importance of Promoting Responsible International Travel
Irresponsible travel has the potential to harm both the traveler and the host destination. The subject of responsible travel is a major focus of the International Society of Travel Medicine, whose Responsible Travel special interest group has been very active in providing leadership for travel medicine practitioners in relation to the protection of local travel destination communities. Healthca...
متن کامل